Location, Booth Design & Exhibit Logistics

With 49% of decision makers making purchase decisions while attending a trade show, 82% of trade show attendees having the authority to buy, and 46% of trade show attendees being in executive or upper management, it comes as no surprise that the significance of exhibitions hasn’t been shaken by the boom in the digital world and social media, proving that face-to-face interaction remains the fastest way to build business relationships; this is especially true for the Arab culture which lays particular emphasis on direct brand engagement.